Hero of the Week Giveaway: Official Rules
These rules take effect on November 9, 2026.
1. Who runs it
The Hero of the Week Giveaway (the "Giveaway") is run by Heather's Heroes LLC (the "Sponsor"). The Sponsor's mailing address is 59455 CR 129 #1167, Clark, CO 80428.
2. No purchase necessary
No purchase or payment of any kind is necessary to enter or to win. Buying something doesn't give you any entries and doesn't improve your chances. You never get entries for buying anything or for writing a review.
3. Who can enter
Anyone who is 18 or older when they enter (or the age of majority where they live, if that's higher), in the US or anywhere else. Employees of the Sponsor, and the people who live with them, can't win. Void where prohibited by law.
Where you live decides which prizes you can win. Digital prizes are open to everyone. Physical prizes ship only to addresses in the 50 United States and the District of Columbia, so on a week with a physical prize, entrants who told us they live outside the US aren't in that draw. Their entries still count in every other draw.
4. How long it runs
The Giveaway starts on November 9, 2026, and ends on January 29, 2027. There are 12 Friday draws, one winner each, from Friday, November 13, 2026 through Friday, January 29, 2027.
Enter once and you're in every draw this season. Your entries, including any bonus entries you earn, count in each Friday draw after you enter, through the last draw. You don't need to enter again.
Entries stop counting after the last draw. Entries received after Thursday, January 28, 2027, at 11:59 PM Mountain Time (Denver), aren't in any draw.
5. The weekly entry cutoff
Each Friday draw includes the eligible entries received by Thursday at 11:59 PM Mountain Time (Denver) the night before. Entries received after that count from the next Friday's draw on. The Giveaway's server clock is the official clock.
6. How to enter
Go to the Giveaway page, type your first name and email address, and tap the button to enter. That's 1 entry.
One person, one email address. Entries from bots or scripts, fake email addresses, or more than one email address for the same person are void.
7. Bonus entries (optional)
After you enter, you can earn more entries. Each one is optional and counts once per person, except invites.
| What you do | Entries |
|---|---|
| Tell us about your dog: 1 entry for each question you answer, up to 7 questions | +1 each, up to +7 |
| Take the "What's your walk like?" quiz | +2 |
| Watch Heather's free training | +2 |
| Follow Heather's Heroes on TikTok | +1 |
| Follow Heather's Heroes on Instagram | +1 |
| Nominate a local shelter or rescue | +2 |
| Invite a friend: for each friend who enters with your personal link | +3 each, up to +30 a week |
Without invites, the most one person can have is 16 entries. Invites add up to 30 more each week.
We can't check a follow or a watched video. Those count when you tap the button that says you did it. The Sponsor can remove entries it finds were earned dishonestly.
For an invite to count, your friend has to be new to the Giveaway and enter with your personal link. Entering with your own link doesn't count. Up to 10 friends count for you each week. Each week runs from Friday at 12:00 AM through Thursday at 11:59 PM Mountain Time (Denver). Friends past 10 in a week still enter and can win. They don't add entries for you.
Bonus entries count in a Friday draw if you earn them by the cutoff. An invite counts in a Friday draw if your friend entered by the cutoff.
Sharing is never required. You never have to tag, comment or post to enter.
8. Prizes
There's one prize for each of the 12 draws. Prizes rotate from Heather's training shelf, some digital and some physical. Each Friday's prize, its approximate retail value (ARV), and whether it's digital or ships to the US are posted on the Giveaway page before that Friday's draw.
Prizes may include:
| Prize | Who can win it | ARV |
|---|---|---|
| The Hero Kit: a 6-foot Sidekick® and the Become Your Dog's Hero online course | Ships: US only | $84.99 |
| The Hero Kit: an 8-foot Sidekick® and the Become Your Dog's Hero online course | Ships: US only | $94.99 |
| Become Your Dog's Hero online course | Digital: everyone | $67 |
| Sidekick® training leash (the price depends on the model) | Ships: US only | $38.99 to $48.99 |
| Become Your Dog's Hero hardcover book | Ships: US only | $24.95 |
| A one-on-one video call with Heather | Digital: everyone | $250 |
ARVs are the prices on heathersheroes.com when these rules were written, in October 2026.
Physical prizes ship only to an address in the 50 United States or the District of Columbia. The Sponsor pays shipping. Prizes can't be swapped for cash or transferred. If a prize isn't available, the Sponsor can give one of equal or greater value. Each winner is responsible for any taxes on their prize.
9. How the winner is picked
Every Friday, a computer picks one winner at random from all eligible entries in that draw. Each entry is one chance, so more entries mean better odds. Heather announces the winner in a video every Friday.
The draw uses a secure random number, called the seed. We save the seed and the list of entries in each draw, so any draw can be re-run and checked later.
10. Your odds
Your odds depend on how many eligible entries are in that Friday's draw. Your chance is your entries divided by all the entries in the draw.
11. Past winners
A household can win once every 90 days. If you, or anyone who lives at your address, won a prize in the 90 days before a draw, you can't win that draw.
Winning doesn't erase your entries. Once 90 days have passed since the win, you're back in every draw with all your entries.
12. If you win
We'll email the winner on the day of the draw, at the email address they entered with. To claim the prize, reply within 72 hours with your full name, and for a physical prize, a shipping address in the 50 United States or the District of Columbia.
If a winner doesn't reply within 72 hours, can't be verified, can't give a US shipping address for a physical prize, or doesn't meet these rules (including the past-winner rule), they forfeit the prize. We then draw another winner the same way, from the same week's entries. A forfeit doesn't count as a win.
With the winner's OK, Heather may share their first name, their dog's name, their city and their dog's photo as Hero of the Week. Saying no doesn't change the prize.
13. Sharing
If you share the Giveaway to earn entries, say so. Use this line in your post or message: "I may win a prize for sharing this."
14. Your information
We use your name and email address to run the Giveaway and to send you giveaway emails from Heather's Heroes. If you answer questions about your dog or take the quiz, we use your answers to suggest training that fits your dog and to choose which emails you get.
You can unsubscribe at any time. Unsubscribing doesn't remove your entries. Read the Privacy policy.
15. Social platforms
This Giveaway isn't sponsored, endorsed or run by Instagram, Facebook, YouTube or TikTok, and isn't connected to any of them.
16. The fine print
The Sponsor can disqualify anyone who tampers with the Giveaway or breaks these rules. If something outside the Sponsor's control stops a draw, like a technical failure, the Sponsor will hold it as soon as it can and post the new date on the Giveaway page. By entering, you agree to these rules and to the Sponsor's decisions, which are final.
To get the name of a week's winner, mail a request to the Sponsor's mailing address above.